How has journalism and mass communications changed over the past decade?

The introduction and rapid growth of the internet has dramatically changed the way the world accesses, interacts, and interprets the news. Ten years ago, the internet was available but journalism was still operating under an objective, informational model. Newspapers were read by more people--in a variety of age ranges. TV news programs were information-based and allowed for little viewer response and the internet was used more for research and email communication. Companies used the web as an additional source of contact information and websites were available for the main purpose of availability to online users. Today, the internet has made the field of journalism much more subjective. Viewers of the mass media can access any news program online, comment on its content, and easily access more information about the topics that may  not have fit into a 30 second spot on the primetime news. More TV news programs involve commentary from qualified professionals and average viewers. Personal opinion has become more important than objective reporting on some issues. Newspapers in print format have been struggling to gain readership while their online counterparts thrive. The Newspaper Association of America reports that newspaper websites have about 20,000 average daily visitors Now anyone, anywhere in the world can become a "journalist" in their own right. The internet and its popularity and complexity has allowed average viewers of mass media to create their own commentary, provide their own information about an issue or event, and they are able to do it instantly. Social media outlets such as Facebook, Twitter, and blogs are almost a necessity for a successful company. The merging of all outlets of the mass media has been the most significant change in the mass media over the past 10 years. Where will it go from here?